THE BEST SEO SERVICES PROVIDED BY IEVEERA COMPANY:

 

                                   Search Engine Optimization

Search Engine Optimization is the process of increasing your sites visibility to rank higher on Search Engine Results Page when people search for product or services related to your business on search engines such as Google, Bing, Baidu and other search engines. The better visibility your pages have, the more likely it is to generate organic traffic to your page.

SEO is free and organic but it is necessary to make sure the contents are relevant. SEO may take some time but it will deliver cumulative results and bring quality traffic to your site.

Search engines use a bot, otherwise called a spider to crawl pages and collect data from those pages and store them into an Index. The goal of the bot is to collect and learn what every webpage on the internet is about so that when a user types a keyword, it is easier to retrieve the information. It is the technical term for using a software program to automatically access a website and retrieve the data.

SEO is the fundamental part of the digital marketing as people conduct numerous of searches every year with an intent to search information about product or services. Search is often the most important source of digital traffic for brands. The better your sites visibility on results page, the better chances of having an impact on your competitors.

When it comes to creating brand awareness in any kind of market in digital space, SEO plays an important role in a long-term business growth. It ensures to make your business reach the desired audience when they search for a keyword related to your company’s products or services on search query.

There are two types of SEO: On-Page SEO & Off-Page SEO.

On-page SEO is the practice of making changes on your websites that impact the SEO such as title tags, contents, meta tags, URL.

Whereas Off-Page SEO is the process of optimizing signals in the backhand which happens off of your website such as building links, backlinks.

Factors surrounding SEO:

High-Quality Contents:  High-quality contents plays a major role in SEO as it motivates your website visitors to stay on your page longer which then results in higher ranking of your page. Quality contents will help you gain high-quality backlinks. High quality backlinks make the viewers believe that your site is trustable and has credibility. The more quality backlinks your site has, the higher it will rank of SERP.

Keywords: Keyword is a word or a phrase that are used to type search queries on Search Engines. When you use a keyword for content creation that targets what’s the audience is looking for, you have a better chance at showing up on the results page.

Page Experience: Page experience is a factor that determines the quality of a webpage experience such as mobile friendliness experience that includes designs, accessibility, layouts, etc. It also focuses on how quickly the page loads on both good and bad internet connection.

 Page Speed:  Page speed is a number of seconds your webpage takes for your contents to appear in front of the users. Page speed affects user experience. If your page doesn’t load in less than three seconds than the users might have a bad experience on your site and it will therefore, impact on your ranking.

White hat, Black hat & Technical SEO

White hat SEO is a legal form of Search Engine Optimization that works exactly according to Google’s guidelines. White hat SEO may take some time for your website to rank on SERPs but it assures a long-term game plan in the run.

Black hat SEO is about breaking all the rules. It does not follow Google’s guidelines. Black hat SEO might work for sometime but eventually if you are not following the rules, you will get caught and the site will get suspended and hence, your site won’ get ranked on Search Engine Results Page.

Technical SEO: Technical SEO is a process that involves making your site more mobile-friendly, looking after site speed, indexing, crawlability, site architecture, etc.

In a world of digital marketing, SEO plays a major role in reaching a large number of audience and helps in increasing sales. To ensure that search engines can find, crawl, and index your website into their database, SEO must play a significant role in your digital marketing strategy.

Benefits of SEO

There are many benefits of SEO:

Establish Brand Awareness: SEO help your business get recognition and increase brand awareness. Increasing brand awareness is the main marketing objective of the companies. Afterall, who doesn’t want their business to communicate and win over the audience. SEO helps your website rank higher on SERP which means reaching spots on the internet with higher visibility, and content which will help audience know what you have to offer.

Improve website user experience: SEO helps provide a rich user experience by evaluating page speed, mobile friendliness, accessibility, etc.

Boost your credibility: Credibility makes your website gain high quality organic links and traffic. If your site ranks higher on search engine results page then its already considered a high-quality and trustworthy page by search engines. This in turn, boosts the credibility of your business.

It does not cost anything: Unlike other marketing strategy, Search Engine Optimization does not cost anything rather than your time. Allot some of your time in creating good contents that will help you rank higher on SERP.

It gives you a competitive advantage: While your competitor is already investing on SEO, you should too. Those who invest on SEO frequently outperform their rivals and gain market profit.

Improves website usability: SEO helps make your site search engine-friendly and improve customers experience when they visit your site. If your websites have high quality contents, and your site is responsive and has quality-backlinks, then it will enhance your website and rank well on the results page.

You get quantifiable results: With SEO you can now track the changes in conversions, website traffics, etc. With the help of platforms like Google Analytics, Moz, Semrush you can get the information about a website users information such as the pages they engage with and the keywords they use to target the audience. With the help of these specific information, you can adjust and improve your SEO strategy.

To be a leading part of the marketing techniques and to be ahead of all competitors in this digital age where everyone is leaning toward digital marketing and its new changing tactics is important. An effective SEO will improve your chances of ranking higher on the search engine results page. SEO is also very important to drive organic traffic to your site.

 Why Choose Us?

iEveEra Pvt. Ltd is a developing digital marketing agency in Bangalore, India that follows all the latest algorithms and techniques of search engines to provide you with remarkable digital marketing services. We provide end-to-end solutions for your business needs. We develop a client-centric perspective to fulfill all the criteria of our clients. We are a dedicated team of experts that work hard to make your website rank higher on top. Our expert marketers adhere to a process designed to produce excellent performance.

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