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How Does Local SEO Work? What is Local SEO?

With the help of this guide on local SEO, you can learn how Google interacts with local sites and begin optimising your website for local search results to expand your business.

Local SEO is an approach to search engine optimization (SEO) that makes your company appear more prominently in Google's local search results.

Local SEO is beneficial for any company that has a physical location or serves a specific region. Local SEO can assist you expand your business if, while searching Google for any relevant keywords for your company, a map with three entries displays beneath it (a situation known as a "map pack").

Because there were so few websites in the beginning of the internet, using it was simple. Yet, as the internet grew, search engines were developed to help users more quickly find the websites they were looking for.

A search engine would match a term you typed to webpages that included the keywords in your search phrase. Google used a similar strategy, but it swiftly overtook the competition when it was the first to use links between websites to determine which ones were reliable and authoritative.

Currently, Google evaluates your website's relevance to display as a search result based on hundreds of factors, both on and off your website. Your "digital footprint" is made up of various factors, and the search engine uses these factors' combined weights and values to produce results. Whether or not you appear in the top results of a Google search depends on your digital footprint.

In what way did search engines develop?

It was simple to navigate the internet in its early years because there weren't many websites to choose from. Yet as the internet grew, search engines were developed to make it simpler for users to locate the websites they were looking for.

When you entered a term into a search engine, the words in your search phrase were matched to webpages that contained those phrases. As Google became the first search engine to use links between websites as a sign of which websites were trusted and had authority, it swiftly overtook all other search engines using this similar strategy.

How then does Google operate?

In order to return a list of websites that match your search, Google analyses the pattern of several website signals, or ranking variables, such how relevant your site is, when you enter a search term.

Most people are unaware that when they type something into Google's search bar, it doesn't immediately perform a live search of the entire internet. Actually, it's searching a cached duplicate of every site that Google has found. The Google Index is the name of this replica.

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